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Great marketing is one clear promise, three strong proofs, and a weekly cadence that never stalls.

What should we say first? +

Say one defensible sentence: who you help, which constraint you remove, and what outcome you create. Keep that same sentence in your ad headline, page hero, and first paragraph so every click feels like progress—not a reset.

How do we structure the journey? +

Design a relay, not islands. Top-of-funnel earns curiosity with a vivid before and after. Mid-funnel removes doubt with side-by-side proof. Bottom-funnel removes friction with price, delivery, and risk reversal. Mirror the winning ad hook on the landing page to preserve scent.

How should we build creative? +

Use modular blocks: hook → problem → proof → offer. Rotate proofs beneath a winning hook (testimonial → metric → demo) to fight fatigue while message–market fit holds steady. One job per frame. One CTA per screen.

What should we measure every week? +

Track inputs and outcomes together. Inputs: CTR, CPC, frequency. Outcomes: conversion rate, CAC, payback, contribution margin by cohort. Annotate launches and site changes so cause and effect stay visible. If curiosity rises while payback worsens, optimization targeted the wrong link.

What is the weekly cadence? +

Launch three concepts (new hook, proof swap, offer tweak). Ship one landing-page variant that mirrors the top ad. Pause the bottom quartile by cost and rising frequency. Scale winners within CAC and payback guardrails. Log learnings—compounding needs memory.

When do we seek outside help? +

If your message is clear but results are choppy, the issue is orchestration. A specialist team can synchronize creative, targeting, and conversion while you focus on product. Consider partnering with a seasoned facebook marketing agency to run the cadence end-to-end.